Here are the most effective Facebook marketing strategies that you can use right now to jump-start your business success on Facebook.
1) Leverage your existing website traffic by putting social media icon, which redirects to your social media pages.
2) Use your e-mail signature to display your Facebook Fan Page URL.
3) Send out an e-mail blast to let your audience know that your business exists on Facebook
4) Promote your Facebook page in-store.
5) Determine the best days to post.
6) Create and schedule status updates.
7) Use Facebook Plugins to easily grow your followers.
8) Use Facebook ads to help you achieve the results you want to have for your business.
9) Think outside the box and create a Facebook contest.
10) Tag other users and pages by using the @ feature in Facebook
11) Develop a custom page tab or app for coupon, discounts, and any other exclusive deals. You can also use it for newsletters and other campaign purposes.
12) Integrate social media sharing buttons on your website pages.
13) Engage with your fans and current community.
14) Engage with other Facebook Pages.
15) Use image and videos on your status updates.
16) Create or join Facebook groups
Source :
http://www.sisourav.com/2015/07/most-effective-facebook-marketing-ways.html